Validity

Validity is a K-12 student testing application targeted toward the behemoth education assessment market. Breakthrough Technologies in Evanston will make this brand one of their flagship offerings alongside Engage which tests in the special education sector. Validity will be used primarily for science and math and will make testing for school districts more affordable and accessible. The challenge in this brand is to take a visual cliche — the wise owl — and portray it in an entirely new way.