"Around Our World" newsletter redesign
Asian Human Services, Inc. (AHS) is celebrating its thirty year anniversary. I first connected with AHS in 1999 when I was commissioned to design their annual report. Since then, I have created a variety of print materials for them including invitations to special fundraising events and their first newsletter. They have become the midwest's largest pan-Asian social service agency providing services in healthcare, education and employment. It is not insignificant that they chose to refresh their newsletter design this year under the direction of Barth Landor, Director of Development.
The newsletter retained it's signature orange and black, but took on a cleaner, more contemporary look with the use of the font, Priori Sanserif and Priori Serif. The circular masthead symbol reflects the "one world" diversity of the agency itself, which provides services in 28 languages. The paper was changed from a cream colored uncoated stock to a bright white, coated stock. The images are drawn from their own archives or photo illustrations that I create.
The content reflects the multi-cultural flavor of AHS with stories from staff members, volunteers, clients and board member profiles. From the Summer 2007 issue, Anit Roy writes "I have come to see my identity as two threads, one American and the other Indian... Sometimes I worry about the propogation of our [Indian] culture and tradition in this country. I wonder how strong the threads of future generations born and raised in the United States will remain when there are no longer elders to keep them afloat."
©Asian Human Services, Inc.
Excerpt from "Around Our World," Summer 2007
