Website and Branding for The Isaac Ray Center, Inc.
In 2009, Stephen B. Starr Design Inc. was commissioned to create a brand for The Isaac Ray Center, Inc., a leading forensic psychiatry, correctional mental health and behavioral risk assessment consultancy. In 1978, The Isaac Ray Center, Inc. was founded on the belief that behavioral science, law and the justice system could work collaboratively in addressing some of society's most complex issues: dangerous behaviors, approaches to the mentally ill offender and sexual misconduct.
We chose an image resembling an onion; a multi-layered, many faceted organic life form as a metaphor for the human personality—complex with cultural overlays; ultimately capable of surviving and thriving even in the harshest of conditions. In this way, the onion is an apt symbol for The Isaac Ray Center. They have created a wide variety of treatment, service and research programs demonstrating how the behavioral sciences and the criminal and civil justice systems can and must collaborate to address society’s most complex problems.
When the branding was completed and implemented in their business practices, we created a website—a content management system (using joomla, to be precise) with features like an events calendar and an employee portal. The website reflects the branding of the organization with a bold banner evoking the study and treatment of the human personality without overpowering the need to deliver straightforward information to visitors and users. Currently, IRC is the largest mental health provider to clients at the Juvenile Detention Center in Chicago. The Isaac Ray Center is in the midst of transition this year, so many of it’s pages will change and await construction as they reinvent themselves. In the mean time, drop by online to visit and learn more about this fascinating organization.
